Yunnan rice noodle ingredients

Our Story

From Mengzi, Yunnan to a global bowl.从云南蒙自,到世界餐桌。

MEETRICE NOODLE carries the memory of crossing-the-bridge rice noodles into a scalable fast-casual brand.蒙自源把过桥米线的地域记忆,转化为可规模化的中式快餐品牌。

Origin

A regional classic with a modern operating system.地域经典,加上现代运营系统。

Crossing-the-bridge rice noodles are associated with Mengzi, Yunnan and the ritual of soup, noodles and toppings meeting at the table. MEETRICE builds on that product memory with standardized preparation and a store model designed for repeatability.过桥米线源于云南蒙自的饮食记忆:汤、米线、配菜在桌上相遇。蒙自源在这套产品心智上叠加标准化出品与可复制门店模型。

2001 · First store2001 · 首店起步

The brand began in Dongguan and focused on Yunnan rice noodles.品牌从东莞首店起步,长期聚焦云南米线。

Scale · 2,000+ store claim规模 · 2000+ 门店口径

Public materials describe MEETRICE as a leading thousand-store rice-noodle brand.公开资料显示,蒙自源已进入米线赛道千店级头部阵营。

Next · International growth下一步 · 国际化增长

The next challenge is building a unified overseas franchise and operating network.下一步关键是建立统一海外招商与落地运营网络。

Brand Pillars

Warm, fresh, repeatable.温暖、鲜香、可复制。

Food

Freshly simmered original soup现熬原汤

A core product story that protects the brand from becoming another generic noodle shop.核心产品叙事,避免沦为普通面馆。

Culture

Yunnan identity云南身份

A regional origin gives the brand a memorable cultural anchor for overseas markets.地域来源为海外市场提供更清晰的文化记忆点。

System

Fast-casual discipline快餐纪律

Standard recipes, central ingredients and training convert story into operating consistency.标准配方、核心物料与培训体系,把故事变成稳定运营。

Tell the story. Build the market.讲好故事,做成市场。

See Why MEETRICE查看品牌优势